Privacy Policy

1. About this app

This policy applies to Matchstick Spark, a single-player matchstick puzzle game provided by Everyday Game Studio. The game provides local puzzles, progress tracking, language selection and sound settings. It does not provide accounts, cloud saves, chat, user-generated content, subscriptions, in-app purchases or payment processing.

2. Information stored locally

The game stores completed-puzzle progress, skipped-puzzle records, hint balance, reward-related state, the selected language and the sound preference in local app storage. These records are used to resume gameplay and apply settings. The game does not upload them to an Everyday Game Studio server. Clearing the app's data or uninstalling the app removes local records, subject to operating-system backup behavior.

3. Rewarded advertising and SDK data

Matchstick Spark uses Google Mobile Ads (AdMob) and Google's User Messaging Platform (UMP) on Android and iOS/iPadOS. You may choose to watch a rewarded ad to receive 3 hints or skip the current puzzle. New players start with 5 hints. Reward availability depends on completing the ad and on ad availability. The game's code does not turn off ad personalization: whether ads are personalized depends on your UMP consent choices and your device settings. You may decline these optional ads and continue solving puzzles.

Google's advertising SDK processes IP addresses (which can indicate approximate location), app and device information, ad requests and views, taps and video interactions, crash and performance diagnostics, and identifiers available under the device settings and SDK configuration. On Android these can include advertising ID and app set ID; on iOS they can include app- or developer-scoped identifiers and, only with the required authorization, the advertising identifier (IDFA). UMP processes privacy choices and consent-related information.

Google and its service providers use and share SDK data to deliver and measure advertising, perform analytics, diagnose service problems, and prevent fraud. Ads shown without personalization may still use identifiers for frequency limits and reporting and involve data processing. The game has no separate standalone analytics SDK; the advertising SDK has its own measurement and diagnostic processing.

Google documents encryption in transit for Mobile Ads SDK data. Google manages retention and processing of information it controls under its own policies; we do not set a single retention period for that data. Service providers may process information outside your country, subject to their applicable safeguards.

4. iOS / iPadOS permissions and privacy choices

The game uses network services for advertising. It does not require an account or request contacts, photos, camera, microphone or precise-location permission for gameplay. On iOS, the game first shows Apple's App Tracking Transparency (ATT) prompt and then runs Google's User Messaging Platform (UMP) consent flow before ads are requested. If you allow tracking, iOS makes the advertising identifier (IDFA) available to Google's advertising services. If you decline, or have not decided yet, the only effect is that the IDFA is not provided; the game does not change how it requests ads because of that choice. The game's code does not turn off ad personalization: whether ads are personalized depends on your UMP consent choices and your device settings. You can change tracking permission at any time in Settings → Privacy & Security → Tracking. Declining does not affect gameplay. Google may also process permitted app- or developer-scoped identifiers for advertising, measurement and fraud prevention.

Where applicable, UMP presents privacy messages. Use the Ad privacy action in Settings when Google's privacy-options form is available to review or change your choices. The Privacy Policy action opens this page. You can also manage advertising privacy in your device settings. Consent and privacy options depend on your region and platform.

5. Support, deletion and requests

The game has no developer account, so there is no account to delete. To delete local game data, uninstall the app or clear its app data, subject to operating-system backups. To request deletion of data we hold, such as support correspondence, email q908267264@gmail.com with the app name and platform.

Depending on your region, you may have rights to access, correct or delete information, restrict or object to processing, and withdraw consent where applicable. Contact us to exercise these rights for information we control.

If you contact us by email, we receive your email address and the information you choose to send so that we can respond to support or privacy requests. We retain support correspondence only as needed for those purposes and applicable obligations. To request deletion of information controlled by us, email the address below with the app name, platform and details of the request. Information controlled independently by Google or Apple may need to be managed through their privacy controls.

6. Children, security and changes

The game is intended for a general audience aged 13 and older and is not directed to children under 13. The game does not knowingly ask children or adults to submit personal information directly to the developer. Parents or guardians who believe a child has provided personal information may contact us so that we can review the request. We use reasonable measures for the limited information handled by the game, but no storage or transmission method can be guaranteed completely secure. We will update this policy if the game's data practices, services or contact details change.

7. Third-party privacy information

For information about these services, see Google's Privacy Policy, Google advertising privacy and Apple's Privacy Policy.

SDK disclosures: Android and iOS.

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